Ah, back pain. The silent, but oh-so-painful enemy of desk jockeys and couch potatoes worldwide. It's a leading cause of disability, and let's face it, the treatments available right now aren't exactly wowing us with their effectiveness.
The advertising industry is embracing a seismic shift, powered by extended reality (XR). Combining virtual reality (VR), augmented reality (AR), and mixed reality (MR), XR is creating mind-blowing, immersive advertising experiences that go far beyond traditional platforms.
The tech world's obsession with finding the "killer app" for Apple Vision Pro misses the point entirely. It's power is it does everything, perfectly.
This week, I had the chance to participate in a roundtable discussion with 30 tech-savvy professionals at an event in Manchester. The conversation? The rapidly evolving landscape of the events industry, and how technology is about to shake things up faster than we could have imagined.
The future of immersive tech is here today, or so it would seem, and it's all about pushing boundaries with devices like the Apple Vision Pro, Meta's Orion prototype, and the Meta Ray-Ban Stories.