Extended Reality (XR) has had a blockbuster year in 2024. With major players introducing groundbreaking devices, shifting focus, and showcasing the future of immersive tech, the industry’s trajectory has become clearer—and more competitive.
The advertising industry is embracing a seismic shift, powered by extended reality (XR). Combining virtual reality (VR), augmented reality (AR), and mixed reality (MR), XR is creating mind-blowing, immersive advertising experiences that go far beyond traditional platforms.
The tech world's obsession with finding the "killer app" for Apple Vision Pro misses the point entirely. It's power is it does everything, perfectly.
This week, I had the chance to participate in a roundtable discussion with 30 tech-savvy professionals at an event in Manchester. The conversation? The rapidly evolving landscape of the events industry, and how technology is about to shake things up faster than we could have imagined.
The future of immersive tech is here today, or so it would seem, and it's all about pushing boundaries with devices like the Apple Vision Pro, Meta's Orion prototype, and the Meta Ray-Ban Stories.
Virtual reality (VR) is already an incredible way to step into other worlds, but what if you could not only see and hear these worlds but also feel them on your skin?
Generative AI has become a buzzword in the tech world, and for a good reason. It's transforming how we create content, interact with digital platforms, and even how we entertain ourselves.
Discover virtual tourism: explore world wonders from home using VR. Learn benefits, experiences, and the future of digital travel in our latest blog post.
Virtual Reality (VR) has emerged as a groundbreaking technology with the potential to revolutionize healthcare. From pain management (distraction therapy) and physical therapy (fitness) to mental health treatment and medical training, VR offers myriad benefits.
The term "Metaverse" once promised a revolutionary blend of digital and physical worlds, creating an immersive, interconnected space where anything was possible.
The launch of Apple Vision Pro has sent ripples through the tech industry, not just for its groundbreaking hardware or innovative operating system, but for the sheer magnitude of opportunities it presents.
Imagine you're in the middle of a typical workday when suddenly, an alarm blares, signalling a fire. Panic sets in, and you're unsure of the safest way out. This scenario is a nightmare, but it’s one many are unprepared for.
Generative AI
As we spend more time in digital spaces, the need to protect users from toxic behavior becomes increasingly critical. With the rise of virtual worlds, online gaming, and social platforms, ensuring a safe environment for all users, especially children, is paramount.
Apple Vision Pro
The tech landscape is buzzing with the launch of Apple Vision Pro, a device that's already redefining mixed reality (MR) and virtual reality (VR) experiences.
Apple Vision Pro
Apple's VisionOS 2.0 is here, and it's packed with a host of new features that are set to redefine our interaction with technology. Designed to seamlessly integrate mixed reality (MR) into our daily lives, VisionOS promises a plethora of exciting functionalities.
Virtual Reality
In the past decade, Virtual Reality (VR) has made leaps and bounds, moving from a niche technology to a mainstream sensation. No longer confined to tech enthusiasts and gamers.
Generative AI
The rapid advancements in artificial intelligence (AI) have continuously reshaped our interaction with technology. The introduction of GPT-4o, an evolution in the GPT series, stands poised to significantly impact the realms of spatial computing and augmented/virtual reality (AR/VR) glasses.
Apple Vision Pro
The Apple Vision Pro stands out as a remarkable piece of technology. With its sleek design, intuitive interface, and powerful AR capabilities, it represents a significant leap forward in the realm of wearable tech.
Virtual Reality Headsets
Virtual Reality (VR) has undergone significant advancements, promising immersive experiences that blur the lines between the virtual and real worlds. However, despite technological progress, challenges persist in delivering the perfect VR headset.
Virtual Reality
In the rapidly evolving world of technology, personal AI robots are emerging as the next frontier in household management. These mechanical assistants, equipped with artificial intelligence, are transforming the way we approach daily tasks.
Virtual Reality and Mental Health
In a world where the lines between the digital and the real increasingly blur, virtual reality (VR) is stepping up as a formidable ally in the fight against stress among young adults.
Virtual Reality and Mental Health
Since the pandemic, Generation Z has reported unprecedented levels of stress, anxiety, depression, and feelings of isolation, surpassing previous generations in their mental health struggles.
Augmented Reality
In the evolving landscape of technology, Extended Reality (XR) stands out as a transformative force, blending the virtual and real worlds to create immersive experiences that were once the stuff of science fiction.
Apple Vision Pro
Apple Vision Pro despite the battery puck can still have huge potential as a fitness tool.