Extended Reality (XR) has had a blockbuster year in 2024. With major players introducing groundbreaking devices, shifting focus, and showcasing the future of immersive tech, the industry’s trajectory has become clearer—and more competitive.
The advertising industry is embracing a seismic shift, powered by extended reality (XR). Combining virtual reality (VR), augmented reality (AR), and mixed reality (MR), XR is creating mind-blowing, immersive advertising experiences that go far beyond traditional platforms.
The tech world's obsession with finding the "killer app" for Apple Vision Pro misses the point entirely. It's power is it does everything, perfectly.
This week, I had the chance to participate in a roundtable discussion with 30 tech-savvy professionals at an event in Manchester. The conversation? The rapidly evolving landscape of the events industry, and how technology is about to shake things up faster than we could have imagined.
The future of immersive tech is here today, or so it would seem, and it's all about pushing boundaries with devices like the Apple Vision Pro, Meta's Orion prototype, and the Meta Ray-Ban Stories.
Virtual reality (VR) is already an incredible way to step into other worlds, but what if you could not only see and hear these worlds but also feel them on your skin?
Generative AI has become a buzzword in the tech world, and for a good reason. It's transforming how we create content, interact with digital platforms, and even how we entertain ourselves.
Discover virtual tourism: explore world wonders from home using VR. Learn benefits, experiences, and the future of digital travel in our latest blog post.
Virtual Reality (VR) has emerged as a groundbreaking technology with the potential to revolutionize healthcare. From pain management (distraction therapy) and physical therapy (fitness) to mental health treatment and medical training, VR offers myriad benefits.
The term "Metaverse" once promised a revolutionary blend of digital and physical worlds, creating an immersive, interconnected space where anything was possible.
The launch of Apple Vision Pro has sent ripples through the tech industry, not just for its groundbreaking hardware or innovative operating system, but for the sheer magnitude of opportunities it presents.
Imagine you're in the middle of a typical workday when suddenly, an alarm blares, signalling a fire. Panic sets in, and you're unsure of the safest way out. This scenario is a nightmare, but it’s one many are unprepared for.